Joonam is a more casual, modern take on the traditionally semi-formal vibe of most Persian restaurants. Inspired by the bright colors and unique flavors found in traditional Persian ingredients and artwork, Joonam brings an energetic approach to modern Persian dining.
Hospitality
Food & Beverage
Restaurant
Layout
Brand Identity
Bifold menu Coasters Loyalty Card Takeout Bag
Warm Colorful Energetic
Rig Shaded Anonymous Pro GT Flexa Mono Athelas Arabic
Fall 2023
Within the luxury segment of sexual wellness products, a slew of competitors are present. Most brands tend to carry similar lines of products: condoms, lubes/serums, and toys, with a few also selling supplements, wipes, std tests, and menstrual products.
I researched and categorized competitors according to how they were positioning themselves in terms of visual identity (y-axis) and brand voice (x-axis) to pinpoint where exactly a new brand could easily differentiate itself.
Glass Half Full maintains a robust social media presence on Instagram and TikTok, which Glassroots and ReCoast benefit tremendously from.
As is the case with many nonprofits, Glass Half Full scaled without solidifying consistent brand identity assets or guidelines, and relied on Wordpress templates to build its site and those of the organizations it spawned. Logos appear to have been created by volunteer labor and do not feel connected to each other or in service of larger efforts to brand their organizations digitally.
The redesigned logos are all built using the same typeface, and the same modified character is used in each logo to help preserve unity across the family of brands.
The wave shaped crossbar in the "A" is a simple yet elegant solution that evokes the coast—tying the sustainability-focused mission to the visual identity of the brand.
Neutral colors, smooth animations, and refined typography help the digital experience of the homepage feel luxurious. Including sections to explore the ethos of the brand, using inclusive and high quality photography, and having a blog on the site help the target consumer experience Bontemps as a lifestyle brand, not just a place to buy lube and condoms.
